The Story

White Cloud Creations was established in 2011 as a gallery to showcase the artfully handcrafted beaded jewelry of artist Joseph Cozad. White Cloud Creations specializes in quality wire wrapped gemstone and wire crocheted jewelry.

Philosophy

Through out time jewelry has been a way for us to express ourselves and our sense of who we are in this world. Many things go into defining our appearance: clothes, makeup, hair style... but jewelry is the one thing that both complements these elements of personal style and at the same time most directly communicates to others an initial sense of who we are. Just as pictures and decorative items decorate your home and create a sense of style and atmosphere, what you wear, and especially your jewelry both communicates your sense of style and creates a sense of personal atmosphere that you carry with you where ever you go. Your jewelry should be as carefully chosen as the art you display in your home; it should be something that will inspire you to be the woman you want to be; it should speak to your heart and...

Inspiration and Intent

As an artist I find inspiration from many different sources, however in making jewelry, I most enjoy working with the colors, shapes and textures of the gemstones as well as the mailable quality of the wire I use to create each piece. By combining the natural qualities of elements that work together to communicate a certain style and look, enhancing the wearer's natural beauty, each piece is a unique expression of the artist's eye. Where possible, every element is handmade by me, and when not, I strive to find other artisans who make those elements by their own hands. In this way I assure you that each piece is handcrafted with love, care, and quality materials to be a unique piece of wearable art that will last a lifetime.

The White Cloud Woman

White Cloud Creations strives to create jewelry that appeals to all sorts of women... women who are free spirited and who don't have to try to hard to look good because they have a natural, casual elegance about them; women who are genuine at heart with a strong love of beauty; women who wear things that are extensions of their love and appreciation for the arts and all things beautiful; women who are self assured and on the move; who want to look good and together with minimal effort whether it be at the office, meeting with friends after work for dinner or the casual weekend environment.

Whatever kind of woman you are, I hope you will find something here that will speak to your heart, to inspire you to be everything that you want to be...